The new deal for over-60s is on throughout November and December at Asda
Asda is offering soup, a roll and unlimited tea and coffee for just £1 to customers aged over 60.
The ‘winter warmer’ deal will be available every day in November and December at every Asda cafe in the country.
It’ll run alongside the ‘Kids eat for £1’ offer, which has proved hugely popular. The supermarket said it has served more than 557,000 of the cut-price kids’ meals since it launched in late June.
It’s a no-strings offer – kids can eat a hot or cold meal for £1 at any time, any day of the week. There’s no need for the adult with them to buy anything. The only condition is that the child is 16 or under.
Now they’re trying to help older customers, who they say are among the hardest hit by the cost-of-living crisis.
Asda’s own figures have shown customers aged 65 to 74 had £163 less to spend than last year.
Other ways to save on food
Morrisons is offering a free jacket potato and Heinz beans to anyone who needs a hot meal but would struggle to pay. All we have to do is go to their cafe and ask for Henry – staff won’t ask any questions.
Iceland also recently announced moves to help over-60s get through the cost-of-living crisis.
There’s 10 per cent off every Tuesday and there’s no minimum spend. We just have to prove our age.
There are other great ways of grabbing a food bargain if we know where to look.
Lidl do boxes of wonky veg for £1.50 – the scheme is called Too Good To Waste and the boxes are usually by the tills.
Apps like Too Good To Go and Olio sell on food that would otherwise go to waste for a fraction of what it would usually cost. There’s usually more choice if we’re in a big town. The food is getting towards the end of its shelf life but it’s perfectly fine to eat and there are some great bargains to be had.
And social supermarkets sell food at a large discount. They’re growing in popularity because they have most of the products we’d find in our regular supermarket. But costs are low because the stock has been donated by big retailers. We can search online to see if there’s one in our area.
Lastly, for a roundup of the best weekly deals at all the supermarkets, check out Love Money’s tool.