“This year I’ve got the message loud and clear that as everyone comes under bigger and bigger financial pressure they want help to cook tasty, nutritious food on a budget, so this book was born completely out of public demand.”

Sounds fair enough. And typically no nonsense from a geezer who’s been at the front of many a campaign to improve our eating over the years.

“Our biggest luxury is knowledge, whether times are hard or not, so get kitchen smart and smash the recession”, continues the aproned crusader.

“Save with Jamie draws on knowledge and cooking skills to help you make better choices, showing you how to buy economically and efficiently, get the most out of your ingredients, save time and prevent food waste.”

Now there’s a man making music to Quids in!’s ears..

Get Jamie’s recipe for Singapore Noodles here!