Fruit and veg aisle in Iceland supermarket

Iceland announces hundreds of price cuts

The supermarket says it has doubled the number of groceries on offer to 1,000

Supermarket chain Iceland has said it’s doubling the number of products included in its price cuts.

The store said there are now more than 1,000 ‘weekly shop’ items that have seen prices slashed.

Included in the Iceland price cuts are 160 Tetley tea bags for £4 (previously £5.50) and four Iceland battered cod fillets for £3.50 (previously £4.50).

It has also doubled the number of frozen meals in its £1 range, which includes a 300g fish pie and a 350g pasta carbonara.

Other savings we could make instore include a three for £3 offer on bread and some groceries, three for £5 on chilled products like sausages and pasta sauces, and three for £10 on frozen goods like chicken fillets and steak mince.

And if we’re over 60 we can get 10 per cent of our shopping every Tuesday.

Iceland said it has ploughed £26m into keeping prices low as the cost-of-living crisis goes on.

Other stores with offers on food this autumn include Asda, where over-60s can get soup and a bread roll for £1 in their cafes.

And in Morrisons cafes, there’s a permanent ‘kids eat free’ offer with every adult hot meal worth £4.49 or more.

It’s similar in Sainsbury’s cafes, where kids eat for £1 when an adult buys a hot meal at £5.20 or more during term time.

And at Aldi, the store’s ‘Super 6’ fruit and veg promotion has been expanded to ‘Super 7’.
We can keep up to date with specific offers from all major supermarkets at Love Money.

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